January 2010

Sustainability East Workshop:

Sustainable Living and Behaviour Change - Market Opportunities and Market Threats - 16 December 2009

The workshop, which was attended by 37 delegates and hosted by BT at their Adastral Park site, explored the role of businesses and organisations in promoting more sustainable behaviour and responding to the economic opportunities and challenges this brings.

Speakers from the public sector, research and business shared their experience and knowledge of behaviour change techniques and discussed the benefits and challenges for their organisations in promoting more sustainable behaviour.

Presentations can be downloaded from the links below:

• Workshop programme
• Towards pro-environmental behaviour change: Defra's Framework Approach - Dominic Rowland, Defra Sustainable Behaviour Unit
• Why people don't change - breaking habits - Sheina Orbell, University of Essex
• Changing employee behaviour: the key to successful change - Paul Hinds, Head of Sustainability, Natural England
• Consumers are changing - opportunities and dead ends - Paul Cranfield, The Cooperative Group
• Sustainable enterprise - reality or rhetoric? - Ian Findlater, May Gurney

We will be producing a commentary encapsulating the presentations and discussions which we will publish on our website for comment and feedback. We hope that this will develop into a think piece encompassing key messages to share with regional players.

For further information please contact Chrissie Pepper, Sustainability East Coordinator